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Our Pillars
Nature
● Reduce carbon footprint: Implement practices that minimize carbon emissions at all stages of the production process.
● Ecological leather: Use alternative materials to traditional leather that are sustainable and less harmful to the environment.
● Circular and green economy: Adopt an economic model that prioritizes the reuse and recycling of materials, promoting a sustainable life cycle for products.
● Ecological packaging: Develop packaging that is biodegradable or recyclable, reducing environmental impact.
● Sustainable dyeing: Use dyeing techniques that reduce the use of water and harmful chemicals.
● Value biodiversity: Protect and promote biological diversity in production practices and choice of raw materials.
● 100% BCI organic raw material: Choose raw materials that are organic and certified by the Better Cotton Initiative (BCI).
● Preservation of the environment: Implement actions aimed at conserving natural resources and protecting ecosystems.
● Nature: Integrate elements of nature into organizational culture and products, reinforcing the connection with the environment...

Inclusão

Inclusion
● Representation across tribes: Work with a diversity of influencers to promote inclusion and representation.
● Have a channel to listen to the pain of PWD: Create spaces for listening and dialogue for people with disabilities, aiming to meet their needs and concerns.
● Adaptation of labels for PWD: Develop accessible labels for people with disabilities.
● Adapting the logo for collections: Adjust the logo design to be inclusive and representative of all identities.
● Adaptation of the website for PWD: Ensure that the website is accessible for people with disabilities, following accessibility guidelines.
● Female Empowerment: Promote gender equality and the empowerment of women in all spheres.
● Respect for diversity: Cultivate an environment that values and respects all forms of diversity.
● Inclusion: Integrate practices that promote the inclusion of all people, regardless of their individual characteristics.
● Vulnerable women: Support and empower women in vulnerable situations, promoting their social and economic inclusion.
Cultura
Culture
● Promotion of artisanal work: Value and encourage the work of artisans, especially those who are PWD.
● Sustainable entrepreneurship: Support entrepreneurial initiatives that are sustainable and culturally relevant.
● Taking Brazil to the world: Promoting Brazilian culture and products in international markets.
● Value Brazilian identity: Promote Brazilian culture and traditions through products and business practices.
● Culture: Promote local and global culture, respecting and integrating different cultural traditions and practices.

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