Manifest
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Manifest
Our choices can actually change the world around us. Fashion is a manifestation of beauty, but also of the daily choices we make on the planet. Consumption is linked to a connection of actions and circumstances that directly and indirectly impact many people and the environment.
Bela Cruz appears with the purpose of connecting women in vulnerable situations so that they can find their role in product innovation with sustainable fashion. Starting from the concepts of circular economy and green economy, we want to show the world that it is possible to offer fashion committed to the environment and society.
We care about the impact that consumption has on nature and, if you, like us, want to live in such a way that your actions positively affect your surroundings, commit to companies and products that are aligned with this purpose.
Sustainability is one of our most important pillars, not only with regard to caring for the environment, but also in the way we manage our businesses and how they affect society. Unfortunately, the fashion market is one of the most polluting and labor-exploiting markets in the world.
Bela Cruz was born with the purpose of giving new meaning to the relationship between human beings, nature and work, going against the grain of industry. We are committed to offering products with responsible raw materials, but without losing sight of quality and exclusivity, which are forces that move us.
We offer unique bags to honor and celebrate your uniqueness. By the hands of women, it is made stitch by stitch. Much more than a product, it is an agent of transformation in the lives of countless people.
You are UNIQUE and your bag can be too!
Two other important pillars for us: inclusion and diversity. Bela Cruz is for everyone! We highly value people and believe in a world where everyone has space and a voice, without labels or judgement. We want to welcome all the diversity that this world manifests!
Responsible entrepreneurship is understood by us almost as a tireless mission. We believe that this responsible entrepreneurship cannot be something superficial and expressed in nice words, but an intrinsic responsibility reflected in concrete actions. We offer to the world what we want the world to give back to us. It all starts with us, with one small step, one small attitude. It all starts when we accept our responsibility and our role as part of something bigger. We see ourselves as part of society and want to make a difference from one point to another.
Furthermore, we want to show Brazil to the world! Our nature and culture are so rich! Our people are the pure translation of beauty and resilience. We want to show this Brazilian face, colorful and diverse, full of biomes, ethnicities, sounds, colors and smells. We are all that! So different, unique, yet so similar! We carry marks on our skin and souls. The marks we leave on the world are our identity and our legacy. Legacy is the way we want to be remembered.
What legacy do you want to be remembered for? What marks will you leave on the world?
Bela Cruz wants to be the Brazilian legacy for fashion in the world. A legacy of diversity, sisterhood, unity, respect and love for nature and the human person.
Don't just be part of the change, be the change!
Bela Cruz, bringing sustainable fashion to the world…
Inspire as many people as possible in a movement of female empowerment and social and environmental sustainability.
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To be a reference in the fashion market, offering conscious and sustainable products, promoting social inclusion and transforming the lives of women in vulnerable situations.
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Promote economic sustainability through female leadership;
Respect people, favoring their inclusion and promoting fashion and diversity;
Develop sustainable fashion, through actions and products that respect the environment;
Value Brazil in its colors and cultures, revealing its biodiversity.
Purpose
Bringing sustainable fashion to the world. End-to-end exclusivity.